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Think and Drink event: how inclusive products find their way to international markets

Living Blue: Going global from Bangladesh – how inclusive products find their way to international markets

Many inclusive businesses seek to sell their products internationally to scale and grow their operations – and their impact. How do they find the right international distribution channels? How can they ensure they reach consumers who value and pay for inclusive products and services? Do relationships between inclusive businesses and intermediaries help reduce the complexity and price of international distribution? The next edition of our networking event series “Think & Drink” seeks to explore these questions together with our special guest Mishael, manager of Living Blue in Bangladesh.

Living Blue is a Bangladeshi brand that sells high quality indigo-dyed scarves and quilts, hand-made by local artisans. As an initiative of CARE, a global humanitarian NGO, Living Blue has unique structure, in which artisans are given 49% ownership. The company pays fair wages and extends control over profits to the artisans, who use the surplus finances to invest in local community development. Currently, the company is exploring various channels to the global marketplace.

After a short presentation on Living Blue and a lively discussion, we’ll continue the conversation over wine and cheese. As a bonus, Living Blue will also have some of their beautiful scarves for sale – so make sure to bring along some cash! Join us for a friendly, insightful and constructive evening on Tuesday, January 26 at 5:30 pm, in our Berlin office in Brunnenstraße 192!

Please register until January 20, 2016 by sending an email to info@endeva.org.