PersonReto UrechAssociated Expert
“If all stakeholders in a particular region talk to each other, know each others' challenges and strengths and work together, they can achieve their individual goals and in addition contribute to the region's sustainable development. Only with such collaboration, poverty can be tackled, natural resources can be protected and thus perspectives for all will be established.”
As a biologist with major in ecology, Reto is keenly interested in nature and has been taught joined-up thinking. He thus always looks at challenges in an integrated way and tries to find sustainable solutions for all.
Besides his biological background, Reto also has several years of experience in tourism along the whole value chain: from manager of luxury sustainable lodges in Namibia to inbound operations, tour-operating, retail and marketing.
After a couple of years in development cooperation for a foundation mainly occupied with information dissemination for sustainable agriculture in Eastern Africa, he realized that poverty alleviation, development, nature conservation, protection of natural resources and tourism belong together. At the same time, Reto wondered why there is no such collaboration of reasonable size, and no role model. He thus joined up with Endeva to change that and to develop and implement “Communauts”. It is not a piece of cake, but as Nelson Mandela used say: “Everything seems impossible, until it’s done”.