ProjectBCtA Case Study Series 2016

Project Context

The Business Call to Action (BCtA) was launched in 2008 as a global membership platform that encourages private sector companies to develop innovative business models that combine profitability with development impact. BCtA members operate in 65 countries and are committed to developing commercially viable business ventures that engage people living at the base of the pyramid as consumers, producers, suppliers, and distributors of goods and services.

Project Objective

The BCtA’s goal is to create and disseminate evidence on the impact of inclusive business models and initiatives. This case study series will show what implementing these business approaches looks like in practice, what impact they achieve and what lessons they have learned.

Project Output

The output of this project are 17 new case studies on BCtA member companies’ inclusive business initiatives. These case studies are aimed at both practitioners and non-practitioners and contain quantitative and qualitative data on the business benefit of the initiatives, as well as their social and environmental impact. Most case studies are available online on the BCtA website.

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