All SERVICES BoP Market Research

The lack of reliable data and a well-informed understanding of the low-income target group remains one of the main barriers to building successful business at the base of the global economic pyramid.

Endeva develops market reports to inform companies in their development of new markets. We also conduct field research to inform business model development. Participatory methods help us overcome the interviewer bias and enter into a co-creative process with low-income people.