New online magazine: Explore the 1st edition on customer centricity at the base of the pyramid

In the first edition of a new inclusive business online magazine, published by our partners from the Inclusive Business Action Network (iBAN), thought leaders and entrepreneurs explore what progress has been made in terms of customer centricity at the base of the pyramid.
The edition digs into questions like: Why do inclusive business ventures put product and low prices first instead of the customer? What are the benefits of user-centric design? How to tackle the challenge of serving modest-income consumers successfully?

A high-level editorial committee sets the editorial agenda of the online magazine. To receive future editions, please sign up on the new online platform of iBAN!