ProjectWorkshop: Making the Tunisian food industry more inclusive

Project context

Food and beverages, along with products for as personal care, household cleansing material, are part of the so-called fast-moving consumer goods (FMCG) market. As a sector characterized by low margins and high volumes, the majority of FMCG products only requires a low spending power.
The sector plays an important role in the Tunisian economy: Despite limited purchasing power of Tunisia’s 6 million low-income customers, their FMCG market segment is considerable, with Tunisians spending on average 36 percent of their income on food alone. The FMCG industry has many touch points with low-income groups: the food industry often sources from smallholder farmers, distribution relies on micro-entrepreneurs that sell products in rural areas, and some companies design their products to specifically address the needs of low-income groups.

Project objective

Endeva organised a sector dialogue for Inclusive Business Action Network and Responsible and Inclusive Business Hub Mena on fast-moving consumer goods and inclusive business in Tunis. Starting from a report we compiled in this sector, this workshop brought together entrepreneurs active in the Tunisian food industry to enforce their knowledge about inclusive business and develop inclusive business models together with other workshop participants.

Project results

In November 2016, IBAN and ATUPEE, the Tunisian co-host of the event, invited 20 participants from the private sector, NGOs and the public sector to discuss the challenges and solutions integrating low-income groups at different parts of the value chain – in sourcing, product design, marketing and sales, distribution or waste and recycling. With a better understanding of inclusive business models, they developed innovative business ideas with their peers, such as a healthy food box for children at school. As a follow-up to the workshop, participants are now accompanied by IBAN to develop their project ideas further.

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