ProjectInclusive Business in Tourism
Tourism is one of the fastest growing industries, providing one in 11 jobs worldwide and 9% of global GDP. Emerging destinations outside of Europe and North America have exhibited strong growth and expect to soon double the number of international tourists than those in advanced economies. Tourism companies can be pivotal in poverty reduction and economic growth in developing countries due to their catalytic effect on the development of small businesses in related production and service sectors along the tourism value chain.
Travel is ‘consumed’ on location, making its quality directly influenced by the well being of the local population and environment. Environmental and social sustainability is a necessary growth strategy for the tourism industry. By including low-income people and local communities into their value chains, tourism companies can enhance local impact while strengthening their product – a win-win situation.
The objective of the project is to raise awareness among companies in the tourism sector on opportunities for including low-income people into their value chain for mutual benefit. Thereby, the main target group of the project is large to small tourism companies along the value chain, from tourism agencies to hotels and restaurants to tour operators and souvenir shops.
The project specifically aims to:
- Identify and document successful inclusive businesses along the tourism value chain
- Analyze constraints and solutions for inclusive business and providing practical guidance for companies on this basis
- Provide practical guidance for companies to develop joint projects and partnerships.
The project developed a communication set, consisting of a conceptual framework paper and nine case studies in three countries, namely Egypt, Indonesia and South Africa. The conceptual framework paper provides a framework for the case studies and identifies the key models for integrating low-income people into the tourism value chain. The case studies portray examples of companies that integrate low-income people with a clear business benefit and a clear development benefit. Three cases are documented in each of the three countries. Together, the case studies reflect the full scope of business opportunities as presented in the framework paper. The communication set can be used to promote inclusive tourism models in the media and as input for stakeholder dialogues, events and conversations with companies.